LOWER THIRD LOGO STATIC
YOUR LOGO IS THE only logo THAT WILL PLAY ON THE LOWER THIRD DURING THE LIVESTREAM. THIS MEANS THAT YOUR LOGO WILL BE SEEN WHENEVER THE LOWER THIRD GRAPHIC APPEARS. This kind of placement gives the viewer the impression that you are a major sponsor of the show because, well, you are a major sponsor of the show!
ALL sponsor graphics are permanently embedded into the livestream video. It's evergreen. So, even one year later, viewers will still be seeing your logo when they watch the show again.
The lower third is the place at the bottom of your TV screen where you see athlete names, sports scores, ticker tape stuff on the news, during the show.